Supercharging Healthtech Marketing: Four Veteran Marketers Share Strategies in an Era of AI
Watch the Full Webinar How do marketers cut through the noise when anyone can generate infinite content? In the final minutes of this webinar, the panel breaks down the internet's ultimate marketing lesson: if you try to speak to everyone, you end up relevant to no one. Success
How do marketers cut through the noise when anyone can generate infinite content? In the final minutes of this webinar, the panel breaks down the internet's ultimate marketing lesson: if you try to speak to everyone, you end up relevant to no one. Success means narrowing your focus to "super-serve" a specific niche with high-signal messaging.
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Verifying AI in Medicine: Is Healthcare AI Actually Ready for Deployment?
Is AI ready for real-world clinical care? Dr. Zak Kohane and Protege’s Engy Ziedan debate what it takes to safely trust AI in diagnosis and treatment, from benchmark performance and clinical evidence to whether we’re holding AI to a higher standard than humans.
Why Are Hospitals Hiring Chief AI Officers?
As AI moves from pilots into day-to-day healthcare operations, health systems are having to decide who should actually own the