Oura to buy Counsel Health
Oura, the wearable company that made its name tracking sleep, is acquiring Counsel Health, an AI-enabled care delivery platform for $625 million.
Why it matters: Oura buying Counsel spells out its ambitions clearly: it’s no longer just a tracker, it is provisioning medical care.
For Oura, the acquisition is a sensible next step as it makes its way deeper into health care. The ring-maker has six million paid users who are already engaged in their own health. Now it can offer those users the opportunity to more meaningfully respond to the symptoms their wearables flag, both with AI assistance and physician care. Counsel Health's platform makes the value of a Oura membership much clearer.
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